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Fitness with Momi

Visual Identity

Fitness with Momi was created to inspire and motivate women to live their healthiest and most confident lives. Momi has built a community on Instagram, where she shares her fitness journey, workouts to try, and tips on how to make healthy food choices. As her presence on Instagram grows, her next step is to brand her mission.

I collaborated with Momi to create a visual identity that reflected her cheerful yet sophisticated vibe and brought her brand mission to have serious fun to life. We started simple, creating a color palette, logo set, and Instagram story highlight covers that would begin fostering a cohesive and distinct brand experience.