Too Collective

Brand Management

The Details

Too Collective is a leisure company that makes it easy to incorporate self-care into your daily life through fun and functional apparel, educational content, and wellness inspiration. In 2022, I led my team at The Brand Doula in building the brand identity for Too Collective and launching its first product, Too Cozy.

Since 2023, I have been managing Too Collective’s brand and marketing program. This has included optimizing customer touchpoints, bringing new products to market, and growing the Too Collective community through email and social.

- Directed team of visual designers to develop Too Collective’s brand identity and packaging.
- Designed visual elements for additional key touchpoints, including social media templates, email templates, and podcast artwork.
Launched the Too Cozy robe (2022), Too Classic robe (2023), and Patch Store (2023):
- Develop the marketing campaign strategy for Too Cozy and build an editorial calendar for launch
- Develop the positioning, messaging strategy and campaign for the Too Classic & Patches bundle launch
- Create the names and concepts for 10 self-care themed patches
Manage Too Collective’s e-commerce experience, including design and development on Shopify, website copy, website maintenance, and email marketing via Klaviyo.